Best Foundation to Hide Wrinkles

an older woman wearing eyeglasses and pink eyeshadow

Fine lines and wrinkles are a natural sign of aging, and it's a blessing to grow older. However, everyone doesn't want them front and center all the time, and HIDE gets that.

Whether it's wrinkles, smile lines, or crow's feet, most people try to camouflage what they view as flaws. There are some things you can do to slow down the signs of aging on your face, but you'll never be able to stop it altogether. 

Concealing minor imperfections can be pretty simple, but hiding wrinkles is a tougher task. Makeup can be a challenge when you have signs of aging on your face because it can settle in the creases and accentuate them. If you don't know what kind of makeup to use or how to apply it, you can end up unhappy with the results. 

Thankfully, we have some tips and information that will have you looking fresh-faced and youthful in no time!

What Causes Wrinkles?

Several things can cause fine lines and wrinkles.

Your skin is the largest organ on your body and consists of water, protein, and fats. The two proteins in your skin are collagen and elastin. These proteins help your skin stay wrinkle-free. 

Let's first go over why you have wrinkles and fine lines.

  • Age: As you get older, your skin naturally becomes less elastic. Your skin also produces less natural oils, which dries out your skin and makes it appear more wrinkled. You also lose those layers of fat under the skin, which results in looser skin that is more susceptible to wrinkling.
  • UV Light Exposure: Ultraviolet radiation can accelerate the natural aging process leading to wrinkles at a younger age. Exposure to UV light can be harmful to your skin's connective tissue. The collagen and elastin fibers in the deeper layer of your skin begin to break down. This causes your skin to lose flexibility resulting in premature wrinkling. 
  • Smoking: Smoking can cause your skin to age a lot quicker. This may be because smoking affects the collagen in your skin.
  • Repeated facial expressions:  Some people naturally have very expressive faces. If you consistently make the same facial expressions, like smiling or furrowing your brow, you can develop fine lines and wrinkles. 

Every time you use a facial muscle, you're creating tiny grooves beneath the surface of the skin. And when your skin ages, it can't spring back in place like it did before. Thus, these grooves can eventually become permanent features on your face.

With careful love and attention, it’s possible to reduce the appearance of wrinkles as you age. 

Hiding Wrinkles

The first step to hiding wrinkles with makeup is choosing the right foundation. It's the base for all of your other products, and it is always one of the most important steps, wrinkles or not. 

Aim for a liquid foundation because they tend to be more hydrating, especially if you have dry skin. Look for a foundation, like the HIDE Premium Foundation that is medium to full coverage. Our foundation is buildable so that you can make adjustments depending on your individual needs. 

If your skin does look fairly dry, wrinkles and fine lines can make it look even worse. Try to stay away from foundations with ingredients like salicylic acid because they can dry out your skin even more.

Another thing to keep in mind when trying to hide wrinkles is choosing the correct shade. A common mistake is using the wrong shade. If your foundation or concealer is too light, it can make your skin appear gray or chalky. So the wrong shade could highlight your fine lines and wrinkles instead of hiding them.

With HIDE finding your perfect match for foundation and concealer is simple with our shade finder. 

The Importance Of A Dewy Base

If you have wrinkles and fine lines, a dewy skin finish will most likely be your best bet. To be clear, we don't mean greasy. We mean skin that has that radiant, glowing complexion. 

You don't necessarily need to stay away from all matte finishes, but a super matte foundation may leave your skin looking dull. Just like using the wrong shade, dullness can also accentuate your wrinkles. 

If you have a matte foundation, you can still create a dewy finish. You can mix an illuminating primer into your liquid foundation to achieve a dewy finish. When you apply this concoction over your skin, you will get that glow that looks like it's coming from the inside out. 

It's also critical that you keep your skin moisturized because it can help give your skin a plumper appearance. Hydrated skin also helps your foundation go on smoothly and evenly. 

If you have oily skin, you don't need to stay away from powder completely. You just need to powder strategically. Try placing a thin layer of powder in your most oily areas, but don't use it all over because it will dull the dewy effect. Instead, use a small amount of powder in areas that you naturally produce more oil, like your forehead, nose, and chin.

Application Techniques

When applying foundation over top of fine lines and wrinkles, there are a few things to keep in mind. 

First, you need the right tools. Invest in a few different makeup sponges for ideal blending. You don't want to look cakey, and sponges will help give you that dewy finish. 

Once you have the right tools and you've prepped your skin, start with a small amount of liquid foundation. Apply a thin layer by dabbing and lighting, pressing the foundation into your skin with a damp sponge. Remember, a thick layer of foundation will settle into your lines and make them stand out even more.

After you have applied your foundation, you can go in with a bit of concealer in the areas you want more coverage. Again, start with a thin layer and use the same application technique with your sponge. Using concealer right after foundation will ensure that it blends seamlessly into your skin. 

Finally, use a small amount of translucent powder where you tend to get oily with a fluffy brush. But don't apply the powder all over your face because you don't want to take away from the dewy finish. Instead, set your face with a dewy makeup setting spray.

Skincare Tips And Tricks 

HIDE is all about makeup, but we would be remiss if we didn't talk about skincare as well.

While there is a lot HIDE premium products can do to cover your wrinkles, the best way to be wrinkle-free is with excellent skincare.

So here are some skincare tips and tricks to keep in mind. 

Moisturize, Moisturize, Moisturize 

This probably comes as no surprise, but moisturizing is key to keeping your skin hydrated and supple. 

As we mentioned before, as you age, your skin loses some of its natural moisture. To combat dryness, moisturizing your skin is crucial. Look for a moisturizer with SPF to help block those harmful UV rays that can lead to more wrinkles. 

If you're adding hydration to your skincare routine, it will be easier to achieve that dewy finish.

Use A Serum

When it comes to covering wrinkles with foundation, moisturized skin is not all you need if you are past your 40's.

It's also beneficial to use AA serum to hydrate your skin. Serums can seal in moisture and are a good base under the foundation.

Try to find a primer with a serum included to help your foundation set perfectly over your wrinkles. The serum prevents your foundation from settling into the creases of your skin, which would accentuate them. 

Add An Anti-Aging Product

There are several anti-aging products that can be beneficial to add to your skincare routine. 

Retinoids help collagen production, peptides help fight free radicals, and hyaluronic acids help boost the moisture levels in your skin.

It's always a good idea to consult a dermatologist before applying these products to your skin. You want to make sure they're right for your unique skin. They can help create a complete skincare routine to treat and prevent fine lines and wrinkles. 

The Bottom Line

The best thing you can do to conceal wrinkles is implementing a good skincare routine, but it can only do so much. That's where HIDE comes in. 

HIDE's premium face products work great at covering fine lines and wrinkles. Remember to follow certain application techniques when applying your foundation and concealer. Use a damp sponge to dab and blend your foundation into your skin. 

Our premium liquid foundation is ideal if you want to achieve a flawless-looking complexion. You can find the perfect shade with our shade finder tool to avoid going too light, resulting in an ashy appearance. HIDE's products may not be able to prevent the natural signs of aging, but they can give you a more youthful appearance. 



Wrinkles | The Mayo Clinic.

8 Ways to Hide Wrinkles | Webmd

Salicylic Acid Topical | Medline Plus