There are a few basics in life that you need to have just right. A pair of jeans, a bra, and concealer are a few of them. However, finding a concealer that can HIDE everything can be hard to come by.
If you have a good one, you already know what a lifesaver it can be. Need to look awake and hide dark circles before an early work presentation? Concealer. Need to cover a blemish before a date? Concealer. Need to contour your face for a night on the town? Concealer.
However, if you have a lousy concealer, you can look chalky, patchy, or look like you aren't even wearing a concealer at all. Or maybe you have an average concealer, but you haven't bothered trying anything else and being disappointed again. Here is your sign to invest in a new concealer. It's worth it to find the one.
Don't worry, though. We're here to guide you along this concealer journey.
Choosing The Right Concealer
The first thing you need to think about is what type of concealer you need because there are many different ones.
We are going to go over the various concealers on the market.
Liquid concealers are great for covering anything and everything. They can provide a high level of coverage, and you can use them in many different ways.
Like HIDE Premium Concealer, a high-quality concealer works excellently at hiding the basics, acne, dark under-eye circles, and hyperpigmentation.
You can also use liquid concealer to highlight and contour your face with minimal blending compared to other formulations.
Liquid foundation is also ideal for oiler skin because other formulations are a little heavier and can clog pores.
Cream concealer is a much thicker consistency than a liquid foundation. It comes in a highly pigmented formulation. If you have dry skin, you may gravitate towards a cream concealer for extra hydration.
While cream concealers work well at covering acne, and other imperfections, they are a little too heavy when applied in your delicate eye area.
Stick concealers offer similar coverage to cream foundations.
Since it is in a stick form, it makes it easier to target specific areas. You can precisely control where you are placing it. Some stick concealers have beneficial ingredients, like light-diffusing properties, making them great for brightening up your complexion. However, both cream and stick concealers are more prone to creasing under the eyes than liquid concealers because of how thick they are.
We believe the best concealer option is a liquid formulation. HIDE Premium Concealer works with all skin types, whether you have normal, dry, oily, or combination skin. It's waterproof and lightweight, so you'll barely even notice you're wearing it, but it will last all day.
What Coverages Concealer Comes In
Foundations come in a lot of different coverage levels, from sheer to full coverage. Concealer, on the other hand, mostly comes in medium or full coverage. This is because its whole purpose is to hide imperfections, and you can't truly do that without at least a medium level of coverage.
Even if a full face of makeup isn't your jam, you should still have a medium to full coverage concealer in your arsenal. A great way to do minimal makeup is to buy a liquid concealer that's buildable. That way, you can customize your coverage based on what you need.
The perfect concealer is going to make covering your imperfections easy. You should be able to cover your problem spots without looking like you're wearing a ton of makeup. No one wants that heavy, cakey makeup look. Plus, you can always thin out your concealer in the application process if you don't need as much coverage as it's offering.
If you apply it right, a full-coverage concealer can actually give you that no-makeup makeup look. You can use it only in the areas where you need a little coverage, like to cover a random blemish or dark circles while letting the rest of your skin breathe.
HIDE Premium Concealer is ultra-lightweight, allowing you to wear it for over 12 hours with a flawless finish. You won't feel like you're wearing a mask, but your skin will still look like your skin, only touched up!
What You Can HIDE With Concealer
We've gone over what types of things you can cover with a concealer, but let's go a little deeper.
One of the first things that may come to mind is acne. It is one of the most common skin conditions and can vary in severity. Some people only suffer from a few pimples here and there, while others seldom have clear skin.
So even though acne is nothing to be ashamed of, it can be a real confidence killer, even if you only experience breakouts every now and again.
If you struggle with acne, concealer is probably already your best friend. HIDE concealer does a great job at covering the discoloration that acne can create to give you the appearance of a clear complexion.
Maybe you have to cover it for a job, or perhaps you made the unfortunate decision to put an ex's name permanently on your body when you were together. Whatever the reason, HIDE concealers are designed to cover tattoos.
You can cover tattoos without a color-correcting concealer first anywhere on your body using a HIDE concealer. You don't have to worry about it rubbing off on your clothes either; it won't transfer. It's also sweat-resistant and shine-proof.
Dark Under-Eye Circles
A liquid foundation is ideal for covering dark under-eye circles. HIDE Premium Concealer works well in your under-eye area thanks to its ultra-lightweight formula and high coverage. It's pigmented enough to cover discoloration, so you may not even need a color-correcting concealer to achieve an even complexion.
How To Apply Concealer
Once you have a really good concealer, the next step to flawless-looking skin is the application technique.
It may take some practice if you are new at applying makeup, but it shouldn’t be too much effort. Brushes can be tricky: if you don’t know what you’re doing, you could quickly become a streaky mess. Instead, a makeup sponge will help you accomplish a smooth immaculate finish. However, you can also use your fingers if you need to. The warmth from your fingertips will help the concealer melt into your skin.
HIDE Premium Concealer has a custom diamond-shaped foot for easy application. The special wand allows you to place the product precisely in the spots where you need it.
Disguising Your Blemishes
When hiding a blemish, make sure you use a concealer that is a perfect match for your skin or foundation. However, if the blemish is dead center in an area where you brighten, like your under-eye area, you can get away with covering it with a lighter concealer.
After deciding which shade you need:
- Begin with a foundation, like HIDE's Premium Foundation.
- Apply a thin layer of concealer over the blemish and gently dab the area with a damp sponge to blend it out. Try not to rub the concealer in. Rubbing will just move it around and not cover it.
- If you can still see it, add another thin layer until it is completely concealed.
For brightening up your face with concealer, use a concealer one or two shades lighter than your foundation.
Place a few dots throughout your t-zone area. In your under-eye area, take the concealer down the side of your nose and then up to the corner of your outer eye, in a triangle shape.
Once you have applied the concealer, use your damp makeup sponge and start gently dabbing the area until you have a smooth-looking complexion.
If you're going for that full-glam sculpted makeup, contouring is for you.
You will want to use a concealer a shade or two darker than your foundation shade. Use the darker concealer close to your hairline, under your cheekbones, and on your jawline.
Like before, use a damp sponge to buff it out or a small flat-top makeup brush.
Concealer, Our BFF
Concealer can be your best friend if you find one that works for you.
You want to look for a concealer in the right shade for what you're looking to achieve. If you want to highlight, you need a shade one or two shades lighter. If you're looking to contour, you need a shade one or two shades darker, and if you need to cover blemishes reach for a shade that's an exact match to your foundation.
Blend out your concealer with a damp makeup sponge for optimal results.
HIDE Premium Concealer is a liquid foundation that can do it all! As the name suggests, it can HIDE anything. It's lightweight, long-lasting, and you can use it for many different things.