How to Stop Concealer from Settling in Creases and Lines

a picture of a make up

The last thing you want is to spend money and time on your makeup only to have it settle in your fine lines. Creasing is a very common struggle and is hard to prevent entirely because, surprise, our faces move!

As you make facial expressions throughout the day, your makeup can shift and cause creasing. Creasing can be made worse by using the wrong kind of products on your skin. You can also end up with creasing if you don't apply your face products correctly: foundation, concealer, powder. 

We are going to focus on how to stop your concealer from creasing.

So let's go over the concealer formulations on the market, how to apply them, and tips and tricks to avoid creasing.

Types Of Concealer

There are many different types and formulations that concealers come in. We will go over the three main consistencies of concealers on the market to give you a better understanding of how they work. 

Stick Concealer

Stick concealer is the most condensed out of the main types of concealers. Stick concealers are also highly pigmented, so they offer a lot of coverage.  

Stick concealers give precise control over where you are putting your concealer on. You can hone in on concealing a specific area by placing the product right where you need it.  

However, stick concealers can crease in specific areas like under your eyes. The concealer creases because stick formulations are generally too dry for this area of the face, and they don't sit nicely on fine lines or wrinkles.


A cream concealer is a step closer to hydration compared to a stick concealer. 

Similar to stick concealers, cream concealers are also very pigmented. People that have dry or combination skin may reach for a cream concealer for the added moisture. 

Cream concealers are usually high coverage and can work well if you need to cover imperfections. However., they can be hard to blend out and aren't great for all areas of your face, like under your eyes.

If you use a cream concealer under your eyes, it can easily lead to creasing. You want a thin layer of concealer under your eyes, just enough to cover your dark circles because a thick layer of concealer will end up getting onto your fine lines.


Liquid concealers are one of the most popular types of concealers on the market. Its formulation isn't like a cream or a stick, but a really thick foundation consistency. 

Liquid concealers are the most versatile out of all concealers because they work on all areas of your face. They are easily buildable so that you can achieve a medium to full coverage look.

Liquid concealers are ideal for covering your under your eye area, unlike cream and stick concealers. It can effortlessly hide dark circles and highlight your face. You can prevent creasing easier when using a high-quality liquid concealer. 

Another benefit to using liquid concealers is that they are less likely to clog your pores. HIDE Premium Concealer lightweight formula allows your skin to breathe while offering high levels of coverage. Our concealer works on all skin types. Whether you have normal, dry, oily, or combination skin, you can achieve makeup success with HIDE.

How To Prevent Concealer From Creasing

Now that you understand what kind of concealers are on the market, let's dive into how to prevent them from creasing!

Have The Right Tools

Makeup sponges, brushes, your fingertips can all be tools to applying concealer. Some tools work better than others, depending on where you are applying your concealer to your face. 

A small synthetic brush works great at applying concealer exactly where you need it. Since the brush is synthetic, it won't absorb a lot of product. Use your fingertip to gently dab out the concealer if you need to after applying it with a brush. 

You can also use a damp makeup sponge to dab on concealer for a flawless-looking complexion. Start with a thin layer and add more a little at a time until your imperfection is covered. This technique helps make sure you don't put too much product on the skin. If you leave excess concealer sitting on your skin, it will find its way into the creases.  

Use A Lightweight Concealer

The type of concealer you have affects how much it will crease.

A lightweight concealer, like a liquid concealer, is ideal if you struggle with creasing because it's easier to use the right amount that won't settle into your fine lines. HIDE Premium Concealer can set on your skin without totally drying out.

A dry concealer, like a stick concealer, will often crease more because it is less flexible and can stick to the natural creases on your face. 

Using The Perfect Amount Of Concealer

When you are applying makeup, it is essential to know how much is too much. You want to use it to achieve the makeup look that you want without looking cakey. If you don't apply enough concealer, it won't cover your imperfections. If you use too much concealer, you'll end up with creasing. 

So to avoid creasing, try starting with just a thin layer of concealer and build onto it as needed. 

How To Stop Concealer From Creasing Under Your Eyes 

One of the most common areas on your face that loves to crease is your under-eyes. 

If you want to prevent your concealer from settling into your fine lines under your eyes, you need a primer. A primer fills in the creases and smooths out the skin under your eyes so your concealer can't settle.

Once your eye area is ready for concealer, try not to start with a thick layer. You also want to try not to apply the concealer too close to your lashes. Blend your concealer up to your lash line in a thin layer. You can use a damp makeup sponge to help blend and build up the coverage. A sponge will also absorb some of the extra product.  

Set Your Concealer 

One way to make sure you don't crease is to set your concealer. 

Before you apply powder, make sure there isn't a lot of excess concealer left for it to stick to. Use a tissue or blotting paper to dab away any extra concealer that can cause creasing. 

Apply a small amount of translucent powder on your face and under your eyes to prevent creasing. A fluffy powder brush works well for this purpose.  

If you don't want to use powder, you can use a setting spray to set your concealer. Both a setting spray and a powder will help lock your makeup in place and prevent it from creasing throughout the day.

Concealer Hacks To Avoid Creasing 

There are many steps you can implement into your makeup routine to try to prevent creasing. Here are a few things to try the next time you're putting a concealer on. 

  • Mattifying Products: Reach for a concealer that has mattifying properties. Dewy concealers can be too hydrating and crease more because they slide around on your skin. HIDE Premium Concealer has a soft matte finish, so it's not too hydrating and not too dry. 

  • Stay Away From Powder Foundation: Powder foundations tend to sit in the lines on your face. They can make creases more noticeable. Instead, reach for a buildable liquid foundation that won't settle in the creases, like HIDE Premium Foundation.

  • Remove The Excess: We went over this briefly as a step to do before you apply translucent powder. However, you can also try blotting off any excess concealer in other areas of your face where your makeup settles in the fine lines. This technique removes unneeded oil or moisture on your skin to leave only the pigment behind, which helps your makeup last longer without creasing.

  • Layer Concealer Strategically: Less is more when applying makeup, especially your face products if you're trying to avoid creasing. Try not to start with a thick layer of concealer because you will have too much effect on your skin that can easily lead to creasing and a cakey appearance.

    In Summary

    There are several things you can do to prevent your concealer from creasing. 

    First, make sure you have the right tools. A damp makeup sponge is a great option because it easily blends out the concealer without leaving a lot of product sitting on the skin. 

    You can use a mattifying product in thin layers, slowly building up coverage as needed. After you apply your concealer, you can dab off the excess with a tissue to remove the product that can get into your creases.  Once you remove the excess, apply a thin layer of translucent powder to lock it in place. 

    HIDE Premium Concealers offer excellent coverage without sliding into those creases. It's soft-matte, lightweight, and long-lasting, the perfect formula to use if you struggle with creasing. 



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