Beginner's Makeup Tutorial: How To Get Started Applying Makeup

Makeup set

When you first dive into the world of makeup, it can feel overwhelming. There are a ton of makeup products and many different ways to apply them. When you know what you're doing, you can enhance your natural beauty effortlessly. You don't need a hundred different products and tools to achieve a simple makeup look. 

At HIDE, we have premium products that will work in any makeup collection. We are going to cover the basic makeup and tools you need and how to apply them. With a few simple tips and tricks, you'll feel confident applying makeup in no time. 

Makeup Bag Essentials

There are a few makeup essentials that everyone should have in their makeup bag. Even if you don't use all of them every day, you'll be happy you have the basics when you want to elevate your look. Here are some makeup product essentials: 


Foundation is the base of any makeup look. Try to find one with medium-full coverage that is easily buildable, like HIDE Premium Foundation. You can achieve a full coverage look or mix it with moisturizer for an instant tinted moisturizer. It's also crucial to find your correct shade and undertone so it seamlessly blends into your skin. 


A professional concealer is also a must-have in every makeup bag. It is ideal for covering a multitude of things like dark under-eye circles, blemishes, and redness. You want a slightly lighter concealer than your foundation for your under-eye area and one your exact shade for covering other imperfections. HIDE Premium Concealer is ultralightweight and provides all-day coverage. 


A translucent powder is ideal for those with combination to oily skin. It can set your foundation and concealer in place so it lasts all day. You can also opt for a pigmented powder to provide an extra layer of coverage. 


A little bronzer can make a significant impact on any look. It can give you a chiseled effect if you apply it right. You can use it to contour or just add a little color back to your face after foundation and concealer. 


Similar to bronzer, blush is great for bringing your skin back to life after evening your skin tone with your face products. A subtle shade that complements your skin tone will be simple to apply and won't feel like too much.

Other Essentials​ 

  • Eyebrow Pencil: Unless you have naturally perfect brows (if you do, we’re jealous), you'll need an eyebrow pencil. It’ll fill in the gaps and define the shape framing your face.
  • Eyeshadow: A little color on your eyes can make them pop and add definition. A basic pallet with neutral shades is best for everyday wear. 
  • Eyeliner: Eyeliner is great for darkening your eyelash line, which makes your lashes appear fuller. 
  • Mascara: Mascara is one of those products that are necessary for any makeup look. It fills out your lashes and pulls together the whole look. 
  • Liptick: A lipstick adds color to your lips that might otherwise look washed out after foundation. It really puts the finishing touches on your makeup. 

Essential Makeup Tools

Now that you know what makeup to look for, let's go over the tools you will need to apply it. 

  • Makeup Sponge: A makeup sponge is essential for blending out your base makeup. It makes it easy to create a flawless and streak-free finish. 
  • Foundation Brush: A foundation brush is optional for blending out your base. It can absorb less product than a sponge and can make blending easy. 
  • Eyeshadow Brush: One or two brushes can get the job done. You want one that is denser for packing color onto the lid. The second one should be on the fluffier side to perfectly blend the shadow out in your crease.  
  • Powder Brush: A fluffy brush will help you apply a thin layer of translucent or colored powder across your face. Depending on what feels best to you, the size of this brush varies from small to large, but the bristles are longer and ideal for defusing powder. 
  • Contour Brush: An angled brush is ideal for applying your bronzer. 
  • Blush Brush: A dedicated blush brush will allow you to blend the blush onto your cheeks effortlessly. 
  • Eyelash Curler: Unless you have naturally curly eyelashes, an eyelash curler will be your best friend. It will help you achieve longer and more noticeable lashes. 

How To Apply Foundation

Once you have the products and tools you need, you are finally ready to apply your makeup. The first step, though, is prepping your skin. Apply a moisturizer to your skin before you put any makeup on. You can also apply a primer if you have it, but it's not essential. As long as you have moisturizer, your skin will be ready for foundation. 

Take your foundation and apply a few pumps to the back of your hand or onto a clean surface. Dip your foundation brush or damp sponge into it and begin to blend it onto your face. Start from the center and work your way out. 

Make sure you remember to blend the foundation down your neck so you don't end up with the dreaded foundation line on your jaw. If you have the right foundation shade, blending it out should feel easy. If you're not sure what your shade is, check out HIDE's shade finder!

How To Apply Concealer

After you apply your foundation, it's time for concealer. Apply the concealer in an inverted triangle under your eyes. This technique will not only cover your dark under-eye circles but brighten up your whole face. You can also apply the concealer in your t-zone to highlight the center of your face. You want to use the lighter concealer shade to brighten and highlight.

Next, apply the concealer on any blemishes or redness. Use the concealer that is a perfect match for your shade. Blend the concealer into your skin with your damp makeup sponge or fingertip. You never want to drag the concealer because it will remove the coverage from the blemish. Instead, dab the product gently into the skin until it is blended out. 

Finishing Makeup Touches

Once your base is in place, you can finish the rest of your makeup. After foundation and concealer, apply your powder right away to prevent creasing. You can dip your damp makeup sponge into your translucent powder and dab it under your eyes to set them. Use your powder brush to apply a thin layer of powder over the rest of your face. 

Next, apply bronzer to the places where the sun naturally tans your face and where you want to add definition. Follow up the bronzer with a little blush on the apples of your cheeks. 

Use your eyebrow pencil to fill in your brows, and then apply a light shade of eyeshadow on your eyelid and brow bone. Apply a darker shade in the crease, blending it out with your fluffier eyeshadow brush. After, go in with eyeliner right in the lash line and curl your lashes. End your eye look with a layer of mascara. Finish off your makeup look with lipstick.

The more you practice applying your makeup, the faster and better at it you'll become!

In Summary

Applying makeup can be easy and fun once you know what you're doing. Using premium products and the proper tools will do a lot of the work for you. HIDE products can help you achieve a flawless base for any makeup look! 



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