Where Can I Buy Professional Concealer?

Woman putting concealer on client

Concealer is a holy grail makeup product that we can't imagine living without. It’s most often used underneath the eyes and on blemishes. It has a thicker consistency than foundation and can blend your imperfections into your natural skin.

A concealer's formulation, shade, undertone, and ingredients combine to help it cover what it needs to cover, so it’s really important that you find the perfect match. 

There are a lot of different concealers on the market, and it can be hard to find one you love. Every concealer will not be able to hide your blemishes, dark spots, sun spots, and other imperfections that you want to conceal. Finding a good concealer can feel like striking gold.

A good concealer is essential, and HIDE Premium Concealer can do it all.

Let's take a closer look at concealer, where you can get it, and what you should be looking for based on your needs.

Why You Need Concealer 

If you deal with redness, dark circles, hyperpigmentation, scars, or any other imperfections (and let’s face it, we all do), you probably already have a concealer. But if by chance you don't have this beauty essential, let's go over why it's a must. 

Foundation is great, but it can’t cover it all. If you've just been layering your foundation where you need that extra coverage, you might be risking that cakey appearance. 

Also, your foundation is not ideal for your delicate undereye area. It also isn't usually thick enough to cover dark circles. That’s where a concealer comes in. You can also try using a lighter shade than your foundation under your eyes for a brightening effect.

Concealer allows you to concentrate the coverage where you really need it. It can brighten your makeup look and highlight the areas you want while covering the imperfections you want to hide. 

So concealer is really a must for every makeup bag. Even if you don't end up using it every day, you will undoubtedly be glad to have it when you do need it.

What Kind Of Concealer You Should Buy

Concealers come in many different forms. Let's take a closer look at the concealers on the market. 


Cream concealer comes in a highly pigmented creamy formulation. People with dry skin often gravitate towards cream concealers for the added moisture. Cream concealers offer high coverage, which can help to cover blemishes and other imperfections, but they can be a bit tricky to apply. 


Stick concealer is also very pigmented and offers a lot of coverage. Stick concealers are great for targeting specific areas because it gives you better control over where you're placing it. Some stick concealers have light-diffusing properties, making them great for brightening dark circles. That said, they’re prone to creasing in places like under your eyes, so they’re not always the best for long-term wear. 


Liquid concealers are the most versatile. They provide medium to full coverage, and you can use them in a variety of different ways. You can use it under your eyes to hide dark circles and brighten the face. They're also great for covering pigmentation and blemishes. 

Liquid foundation is also a good choice for people with oilier skin. Cream and stick foundations may clog pores, which is what you want to avoid. 

HIDE Premium Concealer is excellent for all skin types, whether you have normal, dry, oily, or combination skin. It also has a custom diamond-shaped foot for precise application—meaning that you can get the product exactly where you want it without worrying about wasting it.

What Level Of Coverage Do You Need?

Almost all concealers are going to be medium to full coverage. Otherwise, what's the point if it's not going to cover anything?

If you tend to like that natural look, that doesn't mean you have to shy away from a full-coverage concealer. You don't have to be getting full glam to benefit from a high coverage concealer. The right concealer is going to hide your imperfections without giving you that heavy, cakey look. You can also sheer out a concealer a little using a damp makeup sponge if you need to. 

Using a full-coverage concealer sparingly, just where you need it, can actually give you that no-makeup makeup look. You can cover your dark circles and blemishes while letting the rest of your skin breathe. Your skin will still look like skin, not a mask, if that’s what you’re worried about. Of course, our full glam goddesses need concealer, too—this stuff is for everyone!

HIDE Premium Concealer is ultra-lightweight, allowing you to wear it all day with an undetectable finish. You won't feel like you're wearing a ton of makeup, but your skin will still look smooth and flawless.

So if you're afraid of going in with a full coverage concealer, don't knock it until you try it. Start out with a liquid concealer that's buildable so you can customize your coverage based on what you need.

Where You Can Buy Concealer

So you know what kind of concealer you need now, but where can you buy a high-quality concealer?

There are tons of makeup stores and drug stores that sell all different types of concealers—it can get really overwhelming. One of your best options is to order professional concealer online from a reputable brand like HIDE. You should look for a company with positive reviews and a high-quality ingredient list—and if you look at our products, we’ve checked the boxes on all of that. 

You also want to make sure you can return the concealer if you get the wrong shade or want to try something different. HIDE accepts returns within ten calendar days of delivery. Once you return your product, we will process your refund equal to 100% of the purchase price minus any shipping charges within two business days.

Why You Should Invest In A Pro Concealer?

There are plenty of cheap concealers on the market, but there are a few reasons you should invest more than just a few bucks. 

All ingredients are not created equal. When you are putting something on your skin, you want it to be a high-quality product. Less expensive products may have harmful ingredients in them that can break you out or cause redness

In general, mass-market brands use cheaper, synthetic ingredients in their products. On the other hand, high-end products, like HIDE, use premium formulations and higher quality ingredients. Professional grade makeup usually has fewer fillers. 

Higher-end makeup also usually has more pigment and uses advanced chemistry for the creation of their products. Premium makeup brands also offer a better shade range allowing you to match your exact skin color and tone.

You will find that most high-end products last longer. Since the formula is better, they have staying power. The liquid products also won't break apart and look splotchy. The same cheaper versions usually don't have the staying power. 

Going high-end for some of your essentials doesn't mean you need to break the bank and go all out. However, you get what you pay for, and it's worth spending a few extra dollars on a great concealer. 

How To Use Concealer

There are a lot of techniques to using concealer, but let's just go over a few of them.

Under Eye Application

When applying a liquid concealer under your eyes, a wet makeup sponge works great. Dab the sponge into the area around your eyes until it is blended out. If you have extra dark under circles, you can add a little bit of concealer where you see any discoloration coming through the first layer. 

Covering A Blemish 

Brushes are ideal for precision application. When you are covering up blemishes and uneven spots, try a small brush dipped into your concealer. For this type of concealing, use a concealer that matches your skin color exactly. You don't want to use a lighter shade, as you do under your eyes, because you'll end up highlighting the blemish. Dab the blemish with your brush in the center of it and carefully blend it out. You can also use a clean finger to dab the spot if the brush isn't working for you.


Liquid concealers are also great for contouring your face and body. 

You will need two different shades of concealer—one a few shades lighter than your skin and one a few shades darker. Put the lighter shade around the areas of your face that naturally catch the light, like your t-zone. You'll place the darker shade in the other areas, like around your hairline, jawline, and sides of your nose. After you have the concealers in the right place, blend them out. You can use a buffing brush or wet makeup sponge to smooth it out until you have a natural-looking finish.

In Summary

Concealer is a must in any makeup collection, but not all concealers are created equal. 

You should invest in the products that you are putting on your skin. You want something that has a good formulation and quality ingredients. 

A professional concealer will give you a flawless finish that lasts throughout the day. Your concealer should be dual purpose and buildable so you can use it in any situation. 

Make sure you have the right tools to apply your concealer and that you know how to use them.

HIDE Premium Concealer is a great option for anyone looking for high-quality coverage. It works with all skin types and comes in a variety of different shades. It will hide anything and makes completely covering your imperfections feel effortless. The ultra-lightweight formula makes you feel like you aren't even wearing makeup. It's also sweat-resistant and shine-proof!



NEXT QUESTION: What is hyperpigmentation? | WebMD 

Discussion of "Caring for the Skin Around the Eyes" | USC

For kids and adults: 10 reasons your face is red | AAD