What Is the Foundation Everyone Is Talking About on TikTok?

What Is the Foundation Everyone Is Talking About on TikTok?

There are so many makeup tips, tricks, and recommendations on TikTok. Different creators swear by certain products, and every once in a while, you can find one that changes the game. One foundation everyone is talking about is HIDE Premium Foundation. 

This foundation can benefit anyone by providing excellent coverage. We're going to dive into this foundation and all of the ways you can use HIDE products to achieve your desired look.

The Foundation 

There are so many options when it comes to foundation. You can select from powder, cream, stick, and liquid foundations in various finishes. Ultimately, you want something that will cover your concerns and give you an even complexion. 

One high-quality foundation is going viral on TikTok. With hundreds of thousands of views, HIDE Premium Foundation is a product you may have come across while scrolling. Beauty lovers love this foundation because of its ability to hide imperfections and create a smooth appearance. 

This foundation is super buildable, which allows you to customize your look. It offers medium to full coverage with a soft-matte finish. Plus, it's easy to apply and will blend seamlessly into your skin. 

One of the most important things to achieving a "your skin but better" look is picking the right shade. HIDE offers many different shades for each undertone. Your skin's undertone is the color within the skin.

The three main undertones are cool, neutral, and warm. When shopping at HIDE, we label our undertones as rosy (cool), neutral, and golden (warm). Use our shade finder to help you select your perfect match. 

The oil-free liquid formulation makes it ideal for any skin type. It's hydrating enough for dry skin but matte enough for oily skin. Our foundation is made to resist sweat and won't clog your pores. Plus, it's super lightweight, so you'll forget you're even wearing foundation! 

Get Max Coverage With Concealer 

No full coverage look is complete without an excellent concealer. Pair your new foundation with HIDE Premium Concealer. The highly pigmented formulation allows you to hide anything. 

This concealer has also gone viral on TikTok for its ability to cover tattoos. One creator was able to hide tattoos covering her arms, chest, and neck. Similar to the foundation, it is also ultra-lightweight, sweat-resistant, and shine proof. 

When it comes to selecting the best concealer shade, you want two options. Choose one that is the same color as your skin tone and one that’s one to two shades lighter. The shade that's a perfect match for your skin is ideal for covering tattoos, blemishes, and other imperfections in areas you don't want to highlight. The lighter concealer is great for brightening up the center of your face. 

Apply your lighter concealer to your under-eyes, the bridge of your nose, the center of your forehead, and your chin. Next, use the shade that matches your skin to other areas you need a little extra coverage. Blend it out with a damp makeup sponge using a bouncing motion. You don't want to drag the product, but dab it out for the best coverage. 

Viral Layering Technique 

TikTok has led to people discovering new and innovative ways of applying their products. Sometimes it's a new twist on old techniques. One trend that has become popular on the app is an unconventional layering method. 

You start your base makeup routine with a moisturizer and a light dusting of translucent powder. Next, mist your face with a setting spray and let it dry. Then, go in with your primer, followed by foundation. This method makes your skin look flawless, and your makeup will last 24/7 without creasing. 

This TikTok foundation hack may seem like it contradicts everything you've ever learned about applying your base products. However, it's actually not as crazy as it may seem. Stage performers and makeup artists are very familiar with this method. It's ideal for actors or dancers who need makeup that won't budge as they sweat. 

The routine offers a way to seal your skin underneath your products. It can control shine and smooth texture. This method isn't going to allow your skin to breathe. Try only to use it when you really need to lock in your makeup all day and remember to take it off before you go to bed. 

Poreless Skin Finish Routine 

Several different viral videos feature methods to make you look like your skin is poreless. If you've ever wanted to look like you're wearing a filter IRL, this method is for you. However, there are a lot of steps and products involved. 

First, moisturize your skin and apply rosehip oil, which is rich in essential fatty acids and antioxidants. It can reduce hyperpigmentation and treat mild to moderate acne. After skincare, it's time for a poreless putty primer. It gives your makeup something to grip to for all-day wear. 

So far, this may seem like a typical routine, but here is where things go rogue. Cover your entire face with a cream highlighter. You can use a flat brush to distribute the product evenly. You have to trust the process at this point. 

Next, apply your HIDE Premium Foundation with a damp makeup sponge. Dab and press the product over your entire face. Don't forget to blend it down past your jawline. Then, use your HIDE Premium Concealer under your eyes and on the high points of your face. 

You can use a cream contour and blush at this point in the routine. Blend everything else with your makeup sponge and set it with a light layer of translucent powder. Follow this step up with other powder products like bronzer and blush. 

Once all of your face makeup is on, wet your face with a hydrating face mist. Allow your face to get mostly dry, and then dip your makeup sponge in translucent powder. Dab off any excess powder on your arm, and then press the sponge over any areas you want to get rid of texture. 

The end result will look poreless and give you a flawless complexion!

Foundation and Setting Spray Trend 

The final TikTok makeup trend making the rounds is a watered-down foundation hack. If you struggle with your foundation looking cakey or creasing, this method may be for you. 

The base starts like the rest, with a moisturizer, or you can use a primer. Next, pump your foundation onto a clean surface and spray it with a setting spray. Mix the two products and apply them with your damp makeup sponge. 

Use this same method with your concealer by watering it down with setting spray. The technique is supposed to give your foundation and concealer more grip. It should be less likely to slide around and is a different way to set your makeup. 

If you have oily skin, you can finish off your base with a translucent setting powder in your t-zone. This step will ensure you don't get shiny throughout the day. 

The Best TikTok Foundation

Now you know various fun application techniques you can try with your new foundation. Choose the product everyone is raving about on TikTok to get a perfect-looking complexion. HIDE Premium Foundation will not disappoint, and it will make your skin look better than it ever has before.

Shop the Look 

Shop the look at HIDE for the foundation that has gone viral on TikTok. Our products are lightweight and long-lasting and will work great for any makeup look. 

  1. Foundation: HIDE Premium Foundation
  2. Concealer: HIDE Premium Concealer


Rosehip Oil: Benefits, Use, and More | Healthline

What are blemishes? Types and treatments | Medical News Today

Hyperpigmentation, Hypopigmentation, and Your Skin | WebMD

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